Gamma, the AI tool that turns a prompt or a pasted document into a finished slide deck or web page, launched Gamma 5 on 6 October. In SiliconANGLE's report on the launch, the company said it has had about 110 million sign-ups for its free version. A good part of how it got there is a small mark in the corner of decks that free users share: "Made with Gamma".

Your users already market your product every time they show someone their work. A badge simply puts your name on it.

Gamma's pricing help page lists removing the "Made with Gamma" badge "from shared/exported content" as a feature of its paid Plus plan. So every free deck shared introduces Gamma to someone who also makes decks. GTMnow, the media arm of the investment firm GTMfund, writing about how Gamma grew to $100M in annual recurring revenue, put the cycle in one sentence: "Slides created became slides shared, which became slides viewed, which became new users entering the top of the funnel." Gamma does not say how many sign-ups the badge brings.

Tally, the bootstrapped form builder, publishes its numbers. In a September 2026 post marking six years, its founders said Tally had passed $6M in annual recurring revenue and 2.5 million users with a team of 10. They wrote that "for five years, our growth loop was word of mouth plus the 'Made with Tally' badge", and described it plainly: "someone fills out a form, sees the badge, signs up." About 1% of those sign-ups eventually pay, they say.

For anyone small, that is the point: Tally grew for five years on a free product good enough that people used it in public, and a badge that told viewers where it came from.

The users you gain cost almost nothing each. Every published piece puts your product in front of a warm viewer who has just seen its output at its best, made by someone they trust, at the moment they wonder how it was made.

Here is an illustrative calculation, not any company's data. Say your free users publish 2,000 pieces a month and each is seen by 50 people. That is 100,000 views. If 0.5% of viewers click the badge and a fifth of those sign up, you gain 100 new users a month without ad spend. At Tally's reported 1% upgrade rate, that is roughly one new paying customer a month from the badge alone. Each new user can publish too, which is where compounding comes from.

What it costs you. Three things. Build time: a badge, a tracked link and a landing page are, by my estimate, a day or two of work. Goodwill: some makers dislike your name on their work, so keep it small and removable. A generous free plan: the loop only spins if many people publish without paying. Tally's pricing page promises "unlimited forms and submissions, completely free", and charges for removing the branding on Pro ($24 a month as of 2 Nov 2026).

When it works. It works when other people see what your users make, when those viewers could use your product themselves (people who watch decks also make decks), and when there is volume: hundreds or thousands of pieces a month.

When it does not. It does little when output is private (bookkeeping, internal dashboards), when viewers will never be makers, or when your users are agencies whose premium clients would see a badge as cheap. Tally's founders say 43% of their new users now discover it through AI assistants such as ChatGPT, Claude, Gemini and Perplexity, and that AI recommendations have become their number one channel. Treat the badge as one engine, not your only one.

1. Find the output that leaves your product. List everything a user makes that someone else sees: a public page, a share link, a booking page, an exported PDF, an embed, an email or invoice your tool sends. Pick the one seen by the most people who resemble your users. Service businesses can do the same with deliverables: a report, a website footer, a template.

2. Make publishing easy. One click to a public link with a clean URL, a good preview card in chat apps, and fast loading on a phone. HackrLife covered the agent version in Spacesheep's approach to publishing what AI agents make.

3. Write the badge. Short, with an invitation. Three to test:

For a service business, a footer line such as "Website by [Your Studio] · Get a quote" does the same job.

4. Place it where it helps, never where it hurts. Bottom corner of a page, the footer of a form, the last slide or a small fixed corner tag on a deck, the end of a PDF. Never over the user's content, never animated, no larger than a line of body text. A "thank you" screen after a form is submitted is ideal: the viewer has finished and is free to look around.

5. Send clicks to a page built for viewers. A generic sign-up wall wastes the curiosity. Show a headline such as "You just saw a [form] made with [Product]. Make one like it in two minutes, free, no card needed", with a button "Start with this template" that opens a copy of something similar to what they just saw. Let them start before creating an account if you can; HackrLife's piece on the no-signup first task that recruits users explains why.

6. Make removal a paid feature, and say so. Put "Remove [Product] branding" on your pricing page in plain sight, as Gamma and Tally do. The users who care most about their own brand are natural upgrades.

7. Give users a reason to keep it. Ideas to test, not proven tactics: a free month or extra credits when a badged piece brings in, say, five sign-ups; a spot in a public gallery of the best work; or a referral credit per new user their badge sends. A maker who benefits stops seeing the badge as a tax.

Tag every badge link with a referral parameter, for example ?ref=badge&src=PIECE_ID, and store it on the new account at sign-up. Then track five numbers each month:

Review after 30 days. Low click-through: change the badge line or position. Healthy sign-ups but few new publishers: make the first publish easier, or the loop will not compound. And because AI assistants now send Tally more new users than its badge, make sure your site is easy for them to read and recommend; HackrLife's guide to making your site readable to AI agents covers that side.

If other people see what your users make, and those people could become users, ship a small badge, a viewer landing page and a tracked link within the next week. Keep the free plan generous, charge to remove the badge, and judge it on the numbers after a month. If your output is private, put the effort into referrals or AI visibility instead.

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