What it is
ngram is an AI video tool that calls itself a video agent. You give it a brief and some source material, and it plans, scripts and produces a narrated video: an explainer, a screencast, or a presenter video with an AI avatar. According to its Product Hunt launch description, the agent "turns release notes, specs, screenshots, docs, URLs, and product recordings" into finished video. ngram 2.0 ranked #2 Product of the Day on 12 October 2026, with 283 upvotes on the page as of 19 October. Its tagline there is "Video agent for product and marketing teams."
The ngram homepage says "Every video stays editable in the AI video editor."
Who it's for
Solo builders who ship often. If you publish a changelog every week or two, ngram can turn each entry into a short video for your site, X or LinkedIn.
Small product and marketing teams. It covers feature announcements, launch videos and demos without booking an agency.
Builders who automate. The homepage lists Zapier, n8n, viaSocket, GitHub, a Chrome extension and an MCP server among its integrations, so the "changelog to video" step can run inside a workflow.
If you already turn one piece of content into many, ngram fits as the video step in the AI-powered content repurposing hack.
What it actually does
ngram's first-video guide sets out this flow:
On Home, choose Prompt to video. Write a brief in the "Video brief" field.
Use "Add files" to attach sources you have permission to use.
Review the model, length, voice, presenter, pace, format and brand options. You can optionally pick a visual style under "Start from a style."
Choose Create video. Before anything generates, the setup shows the estimated credit cost.
Read the proposed script and production details. Request changes if a fact or visual is wrong, then choose Approve plan. The homepage FAQ says "There is no separate script or storyboard approval step," so this is your one checkpoint.
Watch the preview and request revisions by chat or "Make changes." The guide says changes may consume credits, but it does not say how many.
Share a public watch link on any plan. On a paid plan you can also download the MP4. The homepage says "eligible short videos can also be downloaded as a GIF."
Before step one, set up a Brand Kit. The homepage describes it like this: "Set up a Brand Kit with your colors, fonts, and logo, then select that kit when creating a video."
Worked example: a release note into a 60-second explainer
Say you shipped CSV export and wrote a 150-word release note. Your brief might read:
Audience: existing users on the free and paid plans. Message: you can now export any report to CSV in two clicks. Show where the button lives. Call to action: try it from the Reports tab today. 60 seconds, 16:9, our Brand Kit, calm narrator, no avatar.
Attach the release note, a Reports tab screenshot and a 20-second rough screen recording. When the plan comes back, check the button name, the click count and any plan restrictions against the release note. ngram's own maker advises on Product Hunt to "check the claims, numbers, and visuals against the original before sharing," so do this check every time.
Credit maths. The pricing page lists the same rates on every plan: 10 credits per second on the premium model and 3 credits per second on the cheaper model.
Premium model: 60 seconds × 10 = 600 credits.
Cheaper model: 60 seconds × 3 = 180 credits.
Free (1,000 credits): one premium 60-second video, with 400 credits left for revisions. Share only, no download.
Basic (3,000 credits): five premium 60-second videos a month, or 16 on the cheaper model.
Premium (10,000 credits): 16 premium 60-second videos a month, with 400 credits spare.
On annual billing, that is about $4.64 per premium minute on Basic ($23.20 ÷ 5) and about $2.83 on Premium ($47.20 ÷ 16.67), before revisions. Revisions add to this.
Pricing (as of 19 October 2026)
These figures come from the ngram pricing page with the annual option selected. The page advertises "20% off annual" and shows the pre-discount price struck through next to each annual figure.
Plan | Price (annual billing) | Credits a month | Premium-model video | Export | Top-up |
|---|---|---|---|---|---|
Free | $0, no card | 1,000 | Up to 100 s | No downloads | 1,000 for $40 |
Basic | $23.20/mo ($278.40/yr), $29 struck through | 3,000 | Up to 300 s | 720p | 1,000 for $20 |
Premium | $47.20/mo ($566.40/yr), $59 struck through | 10,000 | Up to 1,000 s | 1080p | 1,000 for $15 |
Ultimate | $239.20/mo ($2,870.40/yr), $299 struck through | 50,000 | Up to 5,000 s | 4K | 1,000 for $10 |
Enterprise | Custom | Custom | Custom | Custom | Custom |
For Premium, the page says "Unused credits roll over one billing cycle."
Top-ups change the maths. An extra premium 60-second video costs 600 credits, which is $12 in Basic top-ups or $9 in Premium top-ups.
Getting started
Sign up for the free plan. It needs no card.
Build a Brand Kit with your logo, colours and fonts.
Pick a real, recent release note. Paste it in with the product URL or a rough screen recording.
Keep the first video to 30 seconds. That costs 300 credits on the premium model or 90 on the cheaper one, so you have room for revisions.
Read the plan carefully before approving it. Fix any facts at this stage.
If it worked, upgrade for the MP4. Then try the hosted MCP server at mcp.ngram.com, which the docs say lets Claude and other MCP clients create videos and check credits as tool calls. To trigger a video from each new changelog entry, wire it up in Zapier or n8n (see our n8n coverage).
Alternatives
Synthesia: pick it for avatar-led training at scale. Synthesia's pricing page lists (as of 19 October 2026) a free Basic plan (10 minutes a month, watermarked), Starter at $29 a month billed monthly, and Pro at $89 a month billed monthly. It claims 140+ languages and voices.
HeyGen: pick it for realistic talking heads and social clips. HeyGen's pricing page lists (as of 19 October 2026) a free plan with 3 videos a month up to 1 minute each. Creator costs $29 a month, or $24 a month billed annually, and includes voice cloning and 1080p export. Pro starts at $49 a month.
Arcade: pick it for interactive click-through demos. Arcade's pricing page lists (as of 19 October 2026) Growth at $50 per seat a month, or $42.50 with its 15% yearly discount. It states "Demos are credit-free." MP4 and GIF export start on Growth.
Pick ngram when your starting point is a written document, such as a changelog, PRD or help article, and you want a narrated, branded video produced from it.
Limitations
Credits run out fast. Basic buys about five premium minutes a month, and revisions can draw on the same pool.
The Free plan is for testing only. It has no downloads. The terms of service (updated 27 May 2026) say that on the Free Tier "ngram retains ownership of Outputs," and that use is limited to personal, non-commercial purposes. Free-tier content may also be used for training unless you opt out. The terms say paid-plan content is not used for training.
Videos don't track product changes. A maker said on Product Hunt: "We currently don't keep the video live with updated product changes." The maker added that this is "coming soon"; until then, when your UI changes, you regenerate the video.
Custom avatars need consent. The terms require "express written consent from each identifiable person whose face, voice, name, or likeness is used." For the wider risks, see the voice cloning paradox.
Some details are unclear. The pricing table's "Remove watermark" row shows no values. Confirm watermark terms before you pay.
Verdict
Try it. It turns release notes and docs into on-brand video and can be automated (API, MCP, Zapier, n8n), but credits run out fast and downloads start on the paid plans.