Market size: PLG ecosystem in "hyper-growth mode" with VCs investing heavily across seven specialised startups tracking product-qualified leads

What happened: PLG strategies evolving beyond basic freemium models - companies like Calendly ($3B valuation) and Notion ($10B) demonstrating mature PLG at scale

Why it matters: Best-in-class PLG companies demonstrate 130–150% Net Dollar Retention while sales-led peers struggle with 110-120% rates

Enterprise shift: Traditional sales-led companies like ServiceNow now sprinting to adopt PLG models mid-stream