What it is: Instead of cold emails, create ultra-short Loom videos (30 seconds max) that show the recipient's website or product while explaining why you're reaching out. This modern growth hack cuts through inbox noise with personalized humanity.
How creators use it:
Brand partnerships: Record 30-second videos showing their content while pitching collaboration ideas
Community building: Send personalised video invites to potential community members
Product launches: Create custom videos for each beta tester or early adopter
Implementation steps:
Research recipient's recent content/product updates
Record screen while browsing their site + your face in corner
Script: "Hi [Name], just checked out [specific thing], love how you [specific detail]. Quick idea for you..."
Keep under 30 seconds, end with clear call-to-action
Send via email, DM, or LinkedIn with compelling subject line
Why it works : Human attention spans are shorter, but personalised videos feel like actual work investment. Response rates jump 300-500% vs text outreach because recipients feel individually valued rather than mass-targeted.
Creator-specific angle: Perfect for pitching collaborations, securing podcast interviews, or landing brand partnerships where decision-makers receive hundreds of generic pitches daily.